Hyundai UK Signs Contract With Sonocle To Deliver Its National CRM Strategy
Hyundai UK Signs Contract With Sonocle To Deliver Its National CRM Strategy
London, UK — 12th April, 2022: Sonocle, the automotive industry’s data-driven information marketing platform, has been selected by Hyundai UK to deliver a targeted, automated, nationwide CRM strategy focused on individual customer experience. Hyundai chose Sonocle based on its market-leading ability to stimulate ongoing brand engagement, drive website traffic, and promote repeat vehicle purchases.
“Sonocle will ultimately allow us to mobilise our data — removing it from a static storage platform into an environment that automatically delivers relevant and timely marketing content,” explains Phil Tapkov, Senior Manager, Digital & Customer Data Marketing at Hyundai. “The result will be a data-triggered approach to CRM that covers customer nurturing, reconnections, and relevant offers. It’s truly transformative — providing us with a revolutionary platform that will enable us to develop the kind of dynamic, engaging CRM programme that primarily puts our customers first.”
“For too long, legacy IT systems and outdated software have prevented car manufacturers, dealers and agencies from fully realising their CRM vision,” comments Michael Thomas, Director at Sonocle. “But unlike the sector’s traditional software marketing platforms, Sonocle can be tailored to each organisation. It won’t force sales and marketing teams into rigid workflows or require sweeping changes to the wider IT environment. This enables Sonocle to take its position literally at the heart of a business, connect with relevant customer-related information flows, and automate individual, personalised customer communications.”
To learn more about Sonocle, or to book a demonstration, please visit https://www.sonocle.co.uk
About Sonocle
Sonocle is designed by automotive industry experts who understand the challenges of today’s fast-paced, fluctuating and demanding automotive retail market. Once in play, Sonocle helps dealers, agencies, and manufacturers better understand their customers no matter where they are on the purchase and ownership cycle. The software can then automate the process of communicating with each customer to deliver pertinent communications that can foster new sales — as well as servicing and MOT appointment reminders that might otherwise be missed.
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